In order to reach a broader and unpredictable audience, we pushed the concept of mobile media both in venue and in scale. We did performances. We held indoor and outdoor screenings. As a result, PDUB’s audience grew to include community activists, LA history buffs, elected representatives, business owners and immigrants riding the bus.
Thanks to Freewaves’ “Out The Window” program, PDUB went mobile on the LA Metro buses, too, reaching an audience of millions weekly. Many bus riders are working class immigrants. PDUB videos shown on the buses were a series of PDUB Youth’s personal reflection about immigration and life in Los Angeles called “How Did I Get Here?” along with a series entitled “Hidden Hi Fi.”